In the News · № 05

Stories, series &
announcements.

Insights on how media wins actually happen in emerging tech, plus press features covering Wallace Group itself.

Original Series

How I Pitched This.

A play on How I Built This, a LinkedIn series unpacking how real media wins actually happen in high-stakes industries. The pitches, the silence, the relationships, the timing.

Two episodes published

№ 01Episode

The New York Times

How a Deep Sky profile landed alongside Bill Gates and Jeff Bezos

More than a year. Zero replies. But I kept going anyway. The story behind Deep Sky's December 2024 New York Times feature, and the $40B race to pull CO₂ from the sky.

Heatmap News

Getting a NYC reporter on a plane to rural Alberta

Reporter Emily Pontecorvo covers carbon removal for Heatmap News, thorough, skeptical, and not the kind to bite on a press release. Here's how a months-long relationship turned into a story when the political moment shifted.

Press & Announcements